Digital Marketing Professional
Saral Academy Certified- Digital Marketing Professional is an exhaustive course designed to explore different aspects of Digital Marketing.
With this course we ensure that you are equipped with important tools & skills needed to create an effective Digital Marketing Strategy. Under the guidance of Industry experts, you will learn to create successful Digital Marketing strategy that incorporates different channels to working simultaneously to execute successful campaign idea.
- Lectures 72
- Quizzes 0
- Skill level Beginner
- Language English
- Students 1
- Assessments Yes
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. With this course you will not only gain critical SEO skills, but also learn to create and execute a successful SEO strategy. This course includes basic to advanced SEO techniques that will cover website structuring, keyword analysis, Meta tags, on-page and off-page optimization techniques etc.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is about gaining visibility on search engines, when users search for terms relating to a business. It involves researching, submitting and positioning of a website within search engines. In this course, you will learn to use search engine marketing to drive traffic to targeted areas of the website, generating new leads. You will also learn to do keyword search, based on users experience, create campaigns, keywords grouping, and Geo-targeting to achieve maximum ROI.
Website Designing Using WordPress
Website Design & Development will help you to create high quality websites that, work seamlessly on mobile, tablet, and large screen browsers. In this course you will learn the skills and disciplines required for production and maintenance of websites that caters to your business goals. After this course you will gain expertise in web design software, content management systems, testing and prototyping tools, development frameworks, selecting right hosting services, creating A/B testing methods, optimizing websites etc.
Email & SMS Marketing
Email marketing is a form of marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience It allows businesses to have a one-on-one conversation with their customers. In this course you will learn to build email list, to deliver valuable content over time & to build a rapport with consumers who explicitly want to hear from you. We will also cover different ways to optimize the email campaigns to get better engagement.
Mobile App Marketing
Mobile app marketing is an advertising medium that involves marketing via mobile app to create better user experience, drive e-commerce, and increase customer loyalty. Mobile apps bring a lot of information to your business about your customers e.g. demographics & geographical locations. In this course you will learn about various methods to reach on-the-go audiences by using organic (ASO) and paid (advertisements) methods.
Video & Content Marketing
Content Marketing is defined as creating, editing, and distribution of content to a target customer. It’s marketing that simply looks like content. That’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcast, videos, and more. With this course we will teach you different content strategies and ways to optimize it to engage users to come back enquiringly for your business.
E-Commerce& Affiliate Marketing
E-commerce involves buying or selling products or services over the internet (e.g. on Flipkart, Amazon, eBay, PayTM or your own store). In order to attract and retain customers, it’s crucial to create e-commerce experiences that are branded, consistent, user-friendly, and feel connected across various channels, both online and offline. With this course you will learn about different concepts & ideas to create, optimize and execute successful e-commerce marketing campaigns. You will also learn to use variety of tools to monitor campaign performance.
Personality Development & Job Preparation
One of the most important things that is noticed in an interview is your personality and your personality defines your career. Having good personality makes your work at ease with others, as people round you notice your posture, behaviour, gesture, communication skills and more. To make your life successful it is really important to develop your personality skills.